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ESA Gaming secures Greek rollout with Betshop

Moving forward with international delivery of its EasySwipe sportsbook-casino cross-sell product, ESA Gaming has signed an agreement with Betshop.

The partnership has enabled ESA to secure a foothold in the Greek market, distributing its EasySwipe portfolio such as Goal Mine, Basketball Mine and Joker Poker to the sportsbook and igaming operator.

EasySwipe functions as a cross-selling platform between sports betting and igaming, with the goals of strengthening player engagement and loyalty through swipe-in titles, whilst ‘avoiding cannibalising revenue channels’.

Effie Tsekoura, Casino Manager for, commented: “ESA Gaming’s unique EasySwipe titles are perfectly designed for cross-sell, sitting at the junction of sportsbook and casino, so it made perfect sense for us to partner with them.

“It’s an innovative, exciting range of titles and we’re looking forward to seeing how they are received by our players.”

ESA Gaming is currently working on expansion of its European market footprint, lauding its Greek market entry via Betshop as an ‘important milestone’ in its commercial journey.

Similar partnerships had previously been etched out in countries such as Italy, whilst the firm also holds licences and certifications in Portugal, Sweden, Romania, Denmark and Colombia.

Maria Luisa Malfasi, Business Development Manager at ESA Gaming, said: “Taking our games live in Greece for the first time is hugely exciting for us, and we’re very proud to have achieved this milestone.

“We are extremely bullish about the potential for our non-traditional gaming products in the Greek market, and look forward to our first foray into the region.”

During an interview with SBC earlier this year Thomas Smallwood, ESA’s Head of Marketing underlined that cross-sell opportunities during the upcoming World Cup were a key focus for the firm.

In Smallwood’s view, the packed sports schedule during the second half of the year – with the World Cup interrupting the domestic football schedule – provides operators with the ideal opportunity to cross-sell products.


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