Honoré Gaming rolls out Africa-facing loyalty program
Online sportsbook platform and technology provider Honoré Gaming has launched a new loyalty program targeted at the African market.
The scheme has been developed in a level-up format, with players able to earn reward points for each bet they place. Points can be redeemed as cash or free bets.
The loyalty scheme has a total of six levels, with players able to see their current number of reward points as well as how many they need to progress to the next level.
Honoré Gaming has already launched the program with a number of African operators in markets such as Congo Brazzaville, Chad and Nigeria.
“Operators are always looking for ways to retain players and reward them for their loyalty to their sportsbook or casino,” Honoré Gaming chief operating officer Christophe Casanova said. “Loyalty schemes have long been a powerful way of doing this, so we wanted to offer such a scheme to operators in African markets.
“The Honoré Loyalty Scheme has been designed to add an element of fun but also transparency with players able to see how many points they could receive from each of the bets they have placed.
“We can already see just how effective our loyalty scheme can be with the operator partners that have been running it for the past few months, so we look forward to rolling it out with our other partners and for them to be able to drive bet volumes while boosting retention rates.”