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Pragmatic Play eyes East African expansion in deal with Kenyan brand Odibets

Pragmatic Play has grown its East African footprint in a deal with Kenyan iGaming operator Odibets.

Players in the country will have access to the content provider’s slots and live dealer portfolio as Pragmatic looks to expand its presence in the region.

This will include proven slots titles such as Wolf Gold, Sweet Bonanza and Gates of Olympus, as well as recent releases like Day of Dead. Among its live dealer games coming to Kenyan customers are Blackjack, Roulette and Sic Bo.

“We’re excited to have such a diverse selection of proven player-favourite games to assist in our mission of delivering an enhanced gaming experience to players,” said Aggrey Sayi, Country Marketing Manager for

Pragmatic has had its sights set on East Africa for some time now, having most recently signed a deal with regional operator Rahisibet in July, while elsewhere on the continent, the provider has also grown.

This all comes during a period of protracted growth for the provider. Pragmatic currently produces up to five new slot titles a month, expanding its offering and subsequent appeal to prospective clients.

Commenting on its latest partnership, Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “We’re delighted to continue our expansion in the East African market, and Odibet’s strong and trusted brand will only enhance this.

“Our provision is as wide-ranging as it is high-quality, and we believe we can offer real value to Kenyan players.”


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