• Flexi Group

Record online casino revenue powers Italy to January GGR of €324.9m

Italian igaming revenue reached €324.9m, the highest total in eight months, thanks mostly to record high revenue from online casino games.

Revenue across all online verticals came to €324.9m, the fifth-highest figure ever recorded in a month. However, this was still 3.3% below the total recorded in January 2021.


The month-on-month growth was mostly thanks to another record high in online casino revenue, which reached €171.0m in January, 5.0% more than in January 2021 and breaking the record of €165.5m set the previous month.


January 2022’s online casino revenue was also well over double the figure recorded just two years earlier.

Online sports betting GGR, meanwhile, ticked slightly up month-on-month to €128.8m, but this was well below the €143.6m recorded in January 2021.


When the retail sector is also included, overall sports betting revenue came to €211.0m, which again was slightly more than December 2021. However, with the retail sector locked down for the entirety of January 2021 and therefore contributing no revenue, combined sports betting revenue was up 46.9%.


Poker revenue increased month-on-month, with €11.4m from tournaments and €7.5m from cash games, but both of these figures were a long way behind the totals achieved during 2020 and early 2021 as the Covid-19 pandemic led to a poker resurgence.

Bingo revenue also rose slightly month-on-month, to €6.1m.

Looking at the dominant operators, PokerStars continued to lead the way in online casino, but with a market share of less than 10%.


Following behind were two business that may change hands soon. Snai – owned by Playtech, which is subject to a bid from TTB Partners – held an 8.79% share. In third position was Sisal, which PokerStars owner Flutter has agreed to acquire, with a 7.93% share of the market. Fourth-placed Lottomatica, meanwhile, had been sold by former owner IGT last year.

In online sports betting, the market leader was Snai with 13.7% of revenue. Sisal followed with 13.3%, while Bet365, PlanetWin365, Goldbet and Eurobet all continued to hover around the 10% mark.


When retail is included, Snai and Goldbet led the way, with 15.2% and 15.1% of the market, respectively. Sisal had a 13.1% marketshare while Eurobet’s was 11.7%.

Pokerstars continued to dominate in poker, as its share of tournament play revenue crept back above the 50% barrier. For cash games, its market share was slightly lover, at 42.74%.

Source: https://igamingbusiness.com/

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