Robotic chats, diversified payment systems, loyalty programs: key special features for online casino
Slotegrator, an iGaming aggregator and developer of solutions for the gambling business, has analyzed the use of special features to create an entertaining and secure user experience valued by online casino operators in order to increase engagement and personalize their gambling experience.
One of the key trends in the gambling industry is easy and intuitive navigation — online casino players prefer platforms without intrusive algorithms, confusing UI, or anything else that gets between them and the gaming experience. In an effort to make players’ lives easier, Slotegrator has developed a customized solution that enables players to get what they need in fewer clicks.
Telegram Casino is an alternative to the classic casino platform, with a frontend run through the popular messaging app and a backend management system that allows control of all aspects of the casino: notifications and mailings, content, components, and so on. To start playing, the user must go through the chatbot registration and several other identification steps, including age and address verification. Through the main menu, the player can check their balance, make a deposit or withdraw funds, select a game, change account settings, ask a question, and even get direct contact — all in one click. They can also upload all the necessary documents for passing KYC right in the messenger.
The virtual keyboard buttons and special commands turn the Telegram bot into an application with a clear interface. The automated chat displays different providers’ game content to the user, communicates with the main online casino platform, and offers customer support. Telegram provides absolute anonymity — the player's data is confidential, and his actions cannot be tracked. And, of course, one should never underestimate the growing popularity of mobile devices, especially given the ability to play within a single application, without having to open a browser or download a special channel.
Variety of payment systems
Slotegrator notes that modern players need multiple payment options to make sure they can make their deposits and get on with the game. For that reason, the company provides its B2B clients with the opportunity to use the Moneygrator solution, which allows players to conduct successful and uninterrupted transactions. Moneygrator integrates many payment systems for various gambling markets, offering more than 250 payment options through a single integration session.
Gambling projects as a rule have a wide international audience, so users need access to international and local payment solutions in different countries. Moneygrator provides processing of multi-currency payments and processing of bank cards (VISA, MasterCard, American Express). Other payment methods are also available:
Cryptocurrencies (Bitcoin, Ethereum, Litecoin, Dogecoin, Monero).
Bonuses and loyalty programs
Gambling site operators use various promotional tools, including progressive jackpots and bonuses, to reward their most active players. Slotegrator provides its B2B clients with the ability to set up a bonus campaign to keep players coming back for the long term. They can independently generate and then implement their ideas for how the campaign should work.
According to users, one of the most effective tools for retaining online casino players are loyalty programs. They are designed to encourage new visitors to become regular customers of gambling sites. The longer a user plays for money in an online casino and the higher his total deposit, the more gifts, bonuses and privileges he receives. The more money they spend, the more rewards they get.
Demo versions and recommendations
It is often difficult for an operator to decide what game content to add to his platform, as leading operators have expansive portfolios to choose from. For example, Slotegrator's B2B clients have access to over 7,000 certified games from over 85 licensed industry developers, including slots, live dealer games, poker, virtual sports, card and casual games. Operators can integrate the content they like into their platform using a game aggregator like Slotegrator’s APIgrator solution.
Often, when flooded with options, users struggle to choose a game to play. To help them out, gambling site operators can provide a demo for everyone who wants to test the game before placing a bet. The user doesn’t even need to log into their account. This is a standard online casino feature that players often neglect, but it can help players make the right choice.
Online casinos usually have recommendations for games. Some operators launch entire recommendation systems that further enhance the user experience. Machine learning algorithms allow personalizing recommendations according to online casino customers’ preferences. The adaptive front-end development that Slotegrator offers to online casino operators takes these algorithms into account. In addition, it allows optimizing gambling sites for all types of devices, including PCs, smartphones (Android/IOS), and tablets. All of this gives players the opportunity to play comfortably, from anywhere in the world, and on any device.