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‘Soft play’ phase finalised prior to Esports Entertainment's New Jersey launch

Esports Entertainment Group has completed the “soft play” phase of New Jersey’s Division of Gaming Enforcement regulatory process for betting in the state.

Esports Entertainment’s brand,, launched on 4 April 2022 in NJ, the same day a plethora of operators and providers have gone live in Ontario, Canada.

Furthermore, Esports Entertainment supposes it is the first operator to be granted the right to launch full esports betting operations in New Jersey, believing it can capitalise on a state which is the US' 11th most populous and has a reputation for gambling. will allow gamers to wager on esports teams in real time using official data, with wagering leveraged across games such as Call of Duty, CS:GO, Overwatch, League of Legends and DOTA 2.

Esports Entertainment Group CEO Grant Johnson has said: “We are pleased with the completion of the soft play period, which is a testament to all the hard work by our team over the past year.

“As the first licensed esports-focused betting site in North America, we’re thrilled to fully launch the platform in New Jersey, one of the largest and most promising jurisdictions for sports wagering in the country.”

Esports Entertainment is a full-stack esports operator, covering a range of genres for its esports odds, from first-person shooter Call of Duty, to sports games including FIFA and NBA 2K.

With this offering, the operator believes it is well-poised to connect players the world over in self-proclaimed unique and enriching ways.

The company maintains offices in New Jersey, the UK and Malta.


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