Sportsbet launches safer gambling initiative

Sportsbet, the Australia-facing brand of Flutter Entertainment, has launched its new responsible gambling initiative 'Take a Sec Before You Bet'.

The initiative aims to encourage bettors to set deposit limits on all online betting accounts to prevent problem gambling behaviours, in an effort to normalise safer gambling tools.

The campaign will be the primary focus of Sportsbet’s media investment, featuring on TV, radio and billboards and broadcast integrations.

“We have a vital role in the promotion of safer gambling and a responsibility to use our profile to send the message; no matter who you bet with, we want you to do so in a way that is safe and responsible,” said Barni Evans, CEO of Sportsbet.

“And setting a deposit limit is a proactive way to help keep your betting in check.” This month, Flutter entered a debt-restructuring deal to free up £250m of liquidity, in order to increase its mobility.

sOURCE : igamingbusiness.com