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Yggdrasil and Betway announce partnership

Yggdrasil has announced a partnership with Betway, in a deal that sees the supplier “significantly expand the reach of its best-in-class iGaming offering.”

Thanks to this agreement, Yggdrasil’s content will reach a significant number of players across several regulated markets including the UK and Germany, while Betway’s player community will have full access to the company’s entire portfolio (which includes third-party games via the Master’s program and those featuring the Game Engagement Mechanics – GEMs).

“Betway is a hugely recognisable brand and we’re delighted to partner with them across numerous regulated markets,” said Yggdrasil Director of Commercial Operations Andrew Pegler. “Our engaging slots offer players a highly immersive gaming experience and we are confident our best-in-class games will resonate well with Betway’s customers.

“We are in an exciting period of expanding our footprint with top tier global and local operators, and at the same time cementing our business strategy to work very closely with our partners' growth ambitions in their key regulated markets.”

Paul Adkins, Marketing and Operations Director for Betway, commented: “Yggdrasil’s products have long stood out in the market for their impressive and engaging designs, and we’re delighted to be able to offer them to our customers. With a comprehensive roadmap of exciting games, features and tools, we’re extremely excited about this partnership and look forward to a close working relationship together.”

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